Retail stores that physically sell directly to consumers often face a different set of challenges than other industries when it comes to marketing. For the retail industry, the majority of its marketing challenges deal with the perceptions, competitive prices and thought-processes of consumers shopping in retail stores compared to buying online. Paul’s Boutique wanted to create an email marketing campaign that would get its customers into the store.
Paul's Boutique was celebrating their 13th anniversary and wanted to create a promotional in-store event. They had special Paul’s Boutique coins made with a 13% on one side and 30% on the other. During the promotion, customers would bring their purchases up to the sales desk and flip the coin to determine the amount of the discount. The promotion was so successful they continued it for one day, the 13th of every month, and it became the “Lucky 13” campaign.
We created email campaigns and photography every month encompassing the number "13" along with the logo within the image and these campaigns are sent out a few days prior to the 13th of the month. These images are also added to their social media efforts including Twitter, Facebook, and Instagram.
