• LinearSG

A Case Study

DNA designs, engineers and manufactures a wide range of products from the simplest electronic Cable Harnesses to large electrical Box Builds.

Specialized B2B vendors like DNA are very familiar with one of today's most common problems: the need to effectively communicate their broad range of capabilities in a very concise way. Additionally, many of the products they engineer and build for their clients are proprietary and have non-disclosure agreements; showcasing those capabilities has to be done carefully. Their website was outdated in message and technology (100% flash site). They were still using many traditional marketing tools such as cold calling, printed brochures, and direct mail, which are very costly and time consuming.

As part of DNA's ongoing marketing and strategy initiatives, we designed a new website, brochure collateral, trade show panels, desktop presentation deck, email marketing campaigns, online store/ordering system and photography.